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Saturday, March 13, 2010


Once upon a time as a student, I was taught the use of appeal by advertisers to lure customers to a product and the types of appeal varies. There is sex appeal where girls are used, dressed sexily to attract men to a product. I remember the fear appeal that tends to bring fear to the customer, unless he or she uses a particular product or stops the use of a product. Health organizations for instance can use the fear appeal to promote the dangers of cancer and others. They can use it to also sell their products. eg ‘Malaria kills’ use Zayzeequin to treat yourself’.

Now, let’s talk about churches and the use of appeal. Love appeal versus fear appeal. The church basically is where Christians go to fellowship together and worship God. There are some who think that the church is a place only for the saved. How wrong. There are some church workers who would be uncharitable to some people, because they feel those people are not holy enough or are too worldly.

I remember an old episode of Desperate Housewives. Lynette Scavo went to church after the hurricane that almost destroyed all their lives. And she raised her hand in church to question the reverend. Bree Hodge schemed to make sure Lynette never returned to her church, until her reverend told her he found Lynette refreshing because of her questions.

‘Soul Winning Out Where The Sinners Are’, a book by T. L. Osborne said it all. He said that we Christians should take the church out into the world where the sinners are because we have made the church into a kind of temple that is intimidating to the ones we are supposed to be bringing into the presence of God.

Most times than not we have preached fear instead of love. Fear and love can actually make people do the right thing, but while one will be out of respect and sincere love, the other will be out of obligation because of fear.

I got thinking about this yesterday while driving down in a taxi in Ibadan. I saw a banner that said ‘Unending Punishment for Sinners’. It made me wonder. If I wasn’t born again and I am being preached to that unless I repent I will burn in hell for eternity, I doubt I will be convinced to accept God.

Love is magical. God is love. He loves you so much that He considered you worthy enough to be redeemed of your sins by sacrificing His only son for you. And forever the blood that Jesus shed on the cross, will cover you. Forever you have access to God because by the blood you have been bought.

We are mandated to preach the gospel throughout the nation. Not all of us can evangelize, but we can preach our beliefs and the Christian principles by the way we live our lives. Enough with the use of fear, in with love because that is who God is. He is love, and when that message sinks in, sooner than later, we will realize why we must fear Him, afterall, He is the Almighty.

This whole fear thing ‘Unless you repent, you will roast in hell’ should not be an opening for the unbeliever. It portrays God as wicked. The church is home for the unsaved. Where is the love?


  1. First!!!!!!!!!!!!!!!1

  2. I agree with you and wonder sometimes whether God will not spank some of them fiery preachers for painting him as a big monster who gets followers by intimidation.

    We ought to portray God as the love everyone else needs and preach it that way.

    Nice one, ZayZee. H've you been?

  3. This has got to be my favorite post for today. Permit me to put it on my "favorite post" column on my sidebar.

    Anyhow, I loved this paragraph:

    "‘Soul Winning Out Where The Sinners Are’, a book by T. L. Osborne said it all. He said that we Christians should take the church out into the world where the sinners are because we have made the church into a kind of temple that is intimidating to the ones we are supposed to be bringing into the presence of God."

  4. @ severus snape- dont mind those fiery preachers. im good. how ve u been?

    @ jaycee- hurray! go right ahead and do whatever with the post.

  5. hey..thts an amazing post :)..alot of deep thought embedded into it...

    how r u..long time

  6. they dont just get it..Love is the way to go, both in the way you go abt preaching and most importantly, the way you live your life.

  7. well, in their defense, i have 2 say dat d doom's day gospel msg is actually as old as d Bible itself, & it was just abt as ineffective. The New Testament & Jesus brought the 'good news', reaching out to 'sinners' 2ru d msg of love, but i couldn't say that has proved very efficient either - pple r basking in the love of God on my hand & basking in sin on the other hand.

    sha, am still quarreling wit church & all their idiosyncrasies & dogmas, so no one method of outreach appeals to me anymore than the other.

  8. i dnt lyk being preached at eida and fire nd brimstone preachers just make me laff. if people lived what their religions preached, the world would be a beta place but instead we jst find ppl who r religious without any spirituality. sad

  9. I have never believed in religions...but I do believe in Love.
    We are ourselves the creator and destroyers of our life.

    I am just saying...

    take care

  10. yes
    God is love.
    How true!
    (This makes me mad)
    most times
    don't quite grasp it
    cos they selfish
    and want to get
    their way
    they do...

  11. Great words. Hope all Christians learn this. You need to see the way the gospel is being preached in this part of the world. While they don't go all out passionately as we'd do in Africa (Nigeria), they strategically capture the hearts and mind of people with love via various love shots - movies, games, sports... think of it. What is lacking in our way of preaching the gospel in Nigeria is Strategies. We have the passion but we tend to lack the strategies. It is well.

    - LDP

  12. yes..where is d love?

    thank u for this post

  13. I hear you in this post!

    Fear is motivation that leads you to do something that is not genuine and might not last...but love, love will take you all the way

    How're you my dear?

  14. fear is a better tool for manipulating people, unfortunately...

    Hope all is well.

  15. God has the power to make everybody everywhere born again instantly, but He chose not to. i believe it because He wants us to come to Him in love and from genuine conviction that He is God. love not fear should make sinners repent .