Monday, August 29, 2016

Maryam Elisha: An Entrepreneur That Owns The Fashion Stage

Nothing sharpens the determination of an entrepreneur as much as acceptance, appreciation and recognition of his or her efforts. Imagine the shock and finally the excitement that flowed through every part of her when a few days after the just concluded African Fashion Week, she was named Designer of the Year, 2016, by House of Qhue.

Maryam Elisha is a business woman with numerous interests of which fashion takes the lead. Young, beautiful, determined, persistent, smart and hardworking, she has the ingredients success requires.


Her Rikaoto by ME fashion brand was established in 2009. The name Rikaoto is her middle name, which means fruitful in her Hausa language and ME is simply Maryam Elisha.

Though Rikaoto designs regular outfit, the brand is famous for red carpet dresses and official outfits. Coming from her modeling and pageantry background, this dynamic CEO understands how important it is to nail the right outfit at shows that call for glam and beauty. She knew exactly the type of outfits that was demanded and immediately went to work to provide this highly demanded service. It is therefore not a surprise that the accolades find a home with her for the success of her work.

The Fashion Designer of the Year, 2016, aside, she was also named Pageant Couturier of Year 2016. Her dresses are also winning awards at different beauty pageants.

The reality is this, whether others like it or not, Maryam Elisha is not an ex-beauty queen who is just having fun in the fashion industry. She is a talented and serious business woman, who is always thinking of the next step in the game and what she has to do to ensure the solidity and lifespan of her brand.  Also, while many other beauty queens exit the stage at the end of their reign, Miss Elisha has made the centre stage her home because of Rikaoto. 

Wednesday, August 17, 2016

When Success Comes

There is hardly a person you will come across who doesn’t want to be a millionaire. Ask five people around you to tell you in one minute what they will do if given a million naira. It is possible they might not give you reasonable answers. Many of us want some things we do not need or not ready for and as a result are unable to utilise them, when they come into our lives. Ever wondered why most lottery winners do not remain millionaires a few years later or why most child prodigies fail? They arrived too early at a place or location they are meant to be at several years away.

Tuesday, August 16, 2016

Drive Magazine, August 2016 Edition

Themed 'When Success Comes', this edition of Drive presents:

- Maryam Elisha, Fashion Designer of the Year, 2016, who capitalised on her connections as a beauty queen, to build a successful fashion brand. 
- The business owner who left her bank job due to lack of job satisfaction. 
- Why you need a business plan
Plus inspiring articles you don't want to miss!
Click here to read and download. Don't forget to share it with your friends too!